These social graphics created for Teens Helping Each Other (as known as the Adolescent Education at SUNY Downstate Medical Center) is intended to be posted and shared frequently on social media to educate the organization's target audience, teenagers in New York City, aged 13 - 19 years old. This social graphics along with educating, positions Teens Helping Each Other as a leader in STD prevention. The benefits of social graphics are to encourage sharing across large audiences such as Facebook's 1.13 billion daily active users, Instagram's 500 million, Twitter's 313 million monthly users, and Pinterest's 110 million. Social graphics done well can bring an organization and its cause to millions of people around the world.
This newsletter was created to inform THEO (Teens Helping Each Other) supporters that the organization celebrated its 25th Anniversary. The advantages of a newsletter include but limited to:
Keeping your communication lines open. It’s an opportunity for you to share organizational updates with your audience.
Help builds your relationship with supporters. Regular newsletters enable supporters to feel they are apart of your ‘family’, and build a lasting relationship.
Increases brand awareness. Whether for-profit or non, brand awareness is crucial to the growth and success of an organization. Ensuring your newsletter is branded to your organizational colors and style, enables you to build your brand awareness. The bigger your organization grows the more people will recognize your branding.
Your organizational marketing tool. Continually putting your organization's name in front of your audience helps ensure that you stay in business. Your newsletter is another low cost marketing tool.
Opportunity to position yourself as an expert. Using your newsletter to share valuable information with your audience, enables you to position yourself as an industry expert and a leader that can be trusted to achieve the organizational mission.
I created, provided the voice-over, and directed the CoverCUNY animated video to inform CUNY's 225,000 student body about the importance of health insurance enrollment. I created this video using Sparkol, a leading whiteboard animation explainer video program. The importance of video and video marketing is paramount to your organization, according to KPCB, online video accounts for 74% of all online traffic, YouTube has over a billion users, almost one-third of all people on the internet, and 500 million people are watching videos on Facebook every day.
This brochure was created for the PREP program, a program within THEO to advertise the services they can offer to schools and community-based organizations. The one of the many benefits of a brochure are:
I took all the photos expect, the newsletter, page right, teens and the doctor; the images within the video; the brochure, front cover, middle and left.